USA - KCRA News Live

KCRA-TV, virtual channel 3 (UHF digital channel 35), is an NBC-affiliated television station licensed to Sacramento, California, United States. Owned by the Hearst Television subsidiary of New York City-based Hearst Communications, it is part of a duopoly with Stockton-licensed MyNetworkTV affiliate KQCA (channel 58). Both stations share studios on Television Circle near D Street in downtown Sacramento, while KCRA-TV's transmitter is located in Walnut Grove, California.

The station first signed on the air on September 3, 1955. It was founded by the Central Valley Broadcasting Company, a partnership of the Kelly and Hansen families of Sacramento. Central Valley Broadcasting also owned KCRA radio (1320 AM, now KIFM and 96.1 FM, now KYMX); The AM station's call letters were intended to be "KRCA", but the middle two letters were wrongly transposed by a Federal Communications Commission (FCC) typist when that station's original license was drawn up in 1945 and was never corrected.

When KCRA-TV went on the air, KRCA's call letters had already been taken over the previous year by NBC's owned-and-operated station in Los Angeles (originally KNBH, now KNBC). The station's longstanding original studios were located at 310 10th Street in Sacramento.

KCRA-TV inherited the NBC affiliation of KCCC-TV (channel 40, channel now occupied by Fox affiliate KTXL), which became the Sacramento market's first television station when it was incorporated in September 1953, which also it had affiliations with ABC, CBS, and DuMont until other stations debuted in the market.

However, it in turn also received the affiliation as a result of KCRA-AM's decade-long affiliation with the NBC Red Network. KCRA was the third of Sacramento's VHF stations to register within exactly one year after KXTV and KOVR; all were recorded in six-month increments.

In 1959, under the direction of then chief engineer, William Herbert Hartman, construction began on a new 1,549-foot (472-m) broadcast tower near Walnut Grove to carry KCRA-TV, KXTV, and KOVR signals; the tower was completed in 1961. Following the death of KCRA co-founder Ewing C. Kelly in 1960, his son Bob Kelly (who was a KCRA station manager, business manager, and film buyer) became KCRA president, Inc., while his son Jon Kelly (who served as local sales manager) was named general manager.

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