Cheddar Inc. is a financial news network founded by John Steinberg in the United States. Cheddar broadcasts daily live broadcasts from the NYSE, Nasdaq, Flatiron Building in New York, and the White House Lawn and Briefing Room in Washington, DC on new products, technologies and services.
Cheddar targets millennials by streaming one to two hours of live content daily from the NYSE marketplace, streaming live audio on iHeartRadio, and distributing video on video platforms such as Amazon Prime, the Cheddar app, Facebook live, Sling TV, Pluto TV, and YouTube. ...
According to Steinberg, in August 2017, Cheddar received 148 million views across all of its platforms.  On Facebook, 60 percent of Cheddar viewers are under 35. Accordingly, daily live broadcasts are described as "quasi-CNBC for millennials."
The reporting focuses on promotions and technology. There are no ads on the channel; The expected income comes from carriage contracts with streaming services. Advertising includes either an underwriting program or brand integration every two weeks. Brand integration ads cost $ 100,000 per year.
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