Alpha TV is a Greek free-to-air channel. With Antenna TV it is one of the two biggest stations in Greece, after the collapse of the Mega channel, due to financial problems. The station features a mix of Greek and foreign shows with an emphasis on information. The studios are located near Athens. Alpha TV is owned by Alpha Satellite Television S.A.
100% shareholder of which is the Alpha Media Group Ltd. In Cyprus, private broadcaster Sigma TV used to broadcast a number of Alpha TV's programs. In the past, public service broadcaster CyBC used to broadcast Alpha TV programs. In 2015, Alpha TV Cyprus was founded and it broadcast the Alpha TV Programs and others of its own. Alpha Cyprus now is one of the highest-rated Cypriot channels.
When the channel was called Skai TV, it was written using Greek letters. It was Latinized and changed to a blue font in 1999 when Kontominas bought it from Ioannis Alafouzos. In September 1999, it became Alpha-Sky before changing to its present name in October of the same year. The logo was retained despite the changes in the channel's name.
In 2006, the logo was changed to Alpha, the first letter of the Greek alphabet, to reflect the channel's popularity. The font letters in 2003 changed and a circle was added over Alpha, but the two As (alphas) remain. In 2005, a new version was introduced and is coloured with red. The logo was updated prior to the launch of the 2007-2008 season.
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