Al Maghribia is part of the state-run SNRT group along with Al Aoula, Arryadia, Athaqafia, Assadissa, Aflam TV, Tamazight TV and Laayoune TV. The channel was launched on November 18, 2004 by the Moroccan National Broadcasting Corporation.
Its programming consists of reruns of TV shows from the Moroccan television network 2M and SNRT, and newscasts are broadcast in French, Spanish, Arabic and Berber. Al-Maghribiya was created according to the concept of the French TV channel TV5Monde and is focused on the Moroccan diaspora living in other countries.
In January 2014, Abdessamad Bencherif announced his intention to make Al-Maghribiya an international news channel "to counter false information from Morocco's enemies, rivals and interests".