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1-2-3.tv is an interactive teleshopping channel that sells its products mostly on the reverse auction principle. The operator of the program is 1-2-3.tv GmbH, based in Grunwald near Munich, which was founded in the spring of 2004. The station considers itself a multi-channel auction house and is available for delivery to over 35 million households in Germany and Austria.

The broadcaster broadcasts its offers via analog and digital cable, as well as Astra 1N (SD; broadcast standard DVB-S, transponder 1103, downlink frequency 12460.50 MHz, symbol rate 27.5 MSsymbol / s, FEC 3/4, modulation QPSK, horizontal polarization) or Astra 1KR (HD; broadcast standard DVB-S2, transponder 1055, downlink frequency 10803 MHz, symbol rate 22 M symbols / s, FEC 3/4, modulation 8PSK, horizontal polarization). HD broadcast of the program from 1-2-3.tv started in June 2013.

In addition, more than half a million television households in the Berlin-Brandenburg region receive 1-2-3.tv on channel 59 via DVB-T (Alexanderplatz (10 kW) and Schäferberg (5 kW) transmitter locations. The station can be viewed on the Internet with a live stream.

The station became operational on October 1, 2004. At first, sales were made only on the basis of the auction principle; From 2005 it also reversed the possibility of bidding on the Internet as well as auctions.

It also cooperated with the private broadcaster ProSieben to adapt it in the studio, with whom the sales channel ProSieben produced the “ProSieben auction house” according to a well-known principle of ProSieben. Collaboration was initially discontinued on April 30, 2007 and resumed on June 15, 2009. On September 16, 2009, he switched from the auction house ProSieben to RTL II, where a three-hour live program was broadcast on 1-2-3.tv in the morning.

1-2-3.tv has been broadcasting its program in HD since 1 June 2013. In the fall of 2013, 1-2-3.tv launched with an iOS app for iPads and an iPhone version shortly after. In 2014, the mobile offering was supplemented by an Android app. Further innovations were expected with the release of a smart TV and the HbbTV app in the fall of 2015.

The live streaming of the auction bid integrated into the app allows customers to order directly in the familiar TV environment, without the need for a PC or tablet, through the store, which is open at any time. For its innovative, personalized real-time customer approach concept, 1-2-3.tv received the “Personalization Award 2014” in the Best Practice category in the multi-channel customer approach. As of October 12, 2020, the station has a new logo and design.

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